Inspired by Futura, PayPal Forward is a geometric sans-serif typeface with subtle humanist characteristics for improved legibility. To extend this spirit and communicate PayPal’s unique brand personality, we partnered with Monotype to create a custom typeface for use in all communications across all mediums. For forwardness, we strengthened the italics that have always been a part of the PayPal logo - harking back to the brand’s heritage, and affirming a forward thinking spirit. Paypal Logo On Screen Under Magnifying Glass Canon EOS 7D Mark II. For connection, we designed a new monogram with overlapping double P and transparent effect to emphasize human connection. Also see Afterpay as a suitable reference to the sort of clear, crisp logo I would expect at checkout.

We focused on two key themes for design: connection and forwardness. As you can see in the screenshot below, the logo associated to PayPal as a payment method is tiny, pixelated and it’s not clearly PayPal definitely does not shout legitimacy. The fuseproject brand and user experience team jumped at the opportunity to create a new PayPal identity that would better represent its pioneering history and address its goals for mobile, online and real world growth. Kiev, Ukraine - December 06, 2017: New and old YouTube logotypes printed on paper.

The result was a failure, and they received huge backlash from their customers. With a blast to the past, they reimagined the original 1971 logo with a few modern twists and changed the logo’s color from green to black. PayPal is the original innovator in digital payments, but its visual identity was designed for a web 1.0 desktop era. License: Wallpaper uploaded by our users, For desktop wallpaper use only, DMCA Contact Us. Celebrating its 40 th anniversary, the company decided to attempt a considerable rebranding effort.

Original paypal logo